Advanced Glossary

Balanced Scorecard

allows managers to have a wider overview of an organization since it contains financial and non-financial measurements in a single report.

Break-even Analysis

is a mathematical method to determine the quantity of production and sale that is necessary to gain profits.

Business Development

comprises a number of techniques and responsibilities which aim to gain new customers and new markets. Essentially it sets out a standard approach to develop new opportunities, either from within existing accounts or by proactively targeting.


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