2. Social Entrepreneurship and Strategic Analysis

Learning Objective

The second unit will review the role of the Social Entrepreneurship and the place of Social Economy in Europe according to European Union’s position and policies. Later the course will present some central concepts in strategy such as vision, mission, and company values. Then the course will turn to the basics of a successful analysis of a company that every manager should be able to perform on its own. Lastly, the suitability of an SME's strategy is examined and benchmarked against competitors

Estimated Time

It should take you around 75 minutes to complete this unit.



Social entrepreneurship is the recognition of a social problem and the use of entrepreneurial principles to organise, create and manage a social venture to achieve a desired social change. While a business entrepreneur typically measures performance in profit and return, a social entrepreneur also measures positive returns to society. Thus, the main aim of social entrepreneurship is to further broaden social, cultural, and environmental goals. Social entrepreneurs are commonly associated with the voluntary and not-for-profit sectors, but this need not preclude making a profit. Social entrepreneurship practised with a world view or international context is called international social entrepreneurship. Nevertheless as every business orientated company a social enterprise needs a proper strategy planning based on well elaborated analyses.