The SESP Components

The first Unit serves as an introduction to the SESP project. It also explains in details the three different learning paths that will be available for the target group as well as the SESP Components which will facilitate all users of the Learning platform.

Unit two reviews the concept of Social Economy in Europe in general and looks more in details into specifics of Social Entrepreneurship. As the idea of Social Enterprise is presented along with its main characteristics the unit aims to introduce some of the key points that need to be considered when a company starts. At the end of the topic one could manage to elaborate a proper analysis of a social orientated company using instruments introduced along the unit.

In Unit three some of the most important specifics of Social Enterprises Management will be reviewed. A detailed look on both External and Internal Environment for a company is explained along with key instruments that every manager should know and use in his planning and organisational process. Some of the most important analysis methods are shown in depth. This unit unveils some basic managerial skills that are useful in every company.

Unit four will analyse concepts and the scope of business strategy including scenario building and options on how to shape and assess strategy implementation. The course will address your strategic options and how to integrate this analysis at the SME level. After reading this unit, you will be aware of the importance of organisational strategies geared to achieve the firm’s overall objectives. A number of the general strategies which a firm may adopt is reviewed. Lastly, you will learn what the concept of Business Development essentially consists of and the main strategies and the potential ways to its successful achievement.

The purpose of Unit five is to give an overview of what social marketing is, why social entrepreneurs must consider it as part of their social enterprise (SE) marketing strategy and how they can achieve maximum results and contribute to social issues using marketing theories, tools and techniques. In this study unit we looked at the basic definitions involved in social marketing and recommended steps social entrepreneurs need to take to effectively develop the marketing activity of their social enterprise. The unit briefly presents important and ordered information which aims to create a concrete image of the SE’s marketing activity and to give guidelines during its implementation.

Unit six presents the concept of Human Resources Management applying it to Small Enterprises and also to Social Enterprises. The main objective is to emphasize the advantages of Human Resources Management in SME and in SE. Also this unit will aware for the importance of a Life Long Learning as a strategy of Human Resources Management.

Unit seven presents the concept of Diagnosis Learning Needs and defines the most important characteristics of it in the way of the Program of Life Long Learning. Also, Also will aware about the importance of a vocational training situation in a Social Enterprise and how to provide a vocational training situation, which competencies it will aims and, finally, how to develop a strategy to ensure a vocational training at SEs, which has to consider individual competencies not only at the present but also taking in consideration the future ones.

The main goal of Unit eight is to aid the leaders of social enterprises in finding the right balance between development and possibilities, in determining the important rules for their effectiveness that can work in a complex and changing environment. The unit briefly presents how the development of organizational culture determines the degree to which creative decisions are encouraged, maintained and executed.

Unit nine aims to show how turn business into green practices, and understand the importance of sustaining the green strategy. The success of green business has shown that it is economically feasible and in fact very sensible to do business in a sustainable, environmentally friendly way. Unit nine explains the essentials of the green business and demonstrate the methods for effective implementation of a green strategy.

Unit ten aims to show how strategies and plans turn into individual actions and are necessary to produce better business performance. Now that the SMEs know their businesses, and the strategies required for success, they should use different tools and techniques to enable the strategy to be successfully implemented and sustained. This unit will demonstrate methods for effective implementation of a corporate strategy and detail a process-based approach. It will link performance factors with strategic initiatives and with policies designed to develop and optimise the SME.

The final Unit will give you insight into the most important aspects of quality control and quality assurance. In the following subsections practical solutions and concepts will be discussed and some of the most important quality assurance methods which are specifically suitable for social economy SMEs, like total quality management will be demonstrated. Lastly this module will show you how evaluation, monitoring and feedback cycles can be employed towards the continuous improvement of your company. After finishing this module you will be able to comprehend the concepts of quality control and quality assurance, through the extensive presentations of selected concepts and techniques which will prove fruitful for your social economy enterprise.